汪秋菊;贾宇;刘宇;王静;

• 1:北京联合大学旅游学院

• 2:北京国家游泳中心有限责任公司

摘要(Abstract)：

根据消费者购买决策理论,分析旅游目的地客流量与网络关注度的关系,比较水立方2010年8月1日—2011年12月31日期间每日客流量与网络关注度变化曲线,采用非结构性方法建立VAR模型,判断两者之间的动态影响关系.结果表明:水立方旅游网络关注度与客流量之间存在双向Granger因果关系,同时两者之间的时滞效应也是存在的.旅游前1d网络关注度增加,当天客流量也会增加.客流量与7、8d后旅游网络关注度呈显著负相关.依赖网络信息源传播信息的游客在整个旅游消费群体中的比例大,是水立方客流量与网络关注度两者相互影响的重要前提.

关键词(KeyWords)：客流量;网络关注度;VAR模型;旅游目的地;水立方;奥运场馆

Abstract:

Keywords:

基金项目(Foundation):北京市教育委员会社科计划面上项目(SM201211417007)

作者(Author):汪秋菊;贾宇;刘宇;王静;

Email:

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